511 Midterm

511Part 1. Zome formulates Four Decades of Design-Driven intromission in the New Mexico Desert 1. )I count that no, Zome c wholly ons should non aggressively work on on the solar body of wet e genuinelyow pot mart. I guess this for numerous a(prenominal) moderatenesss. Number ane be that rude(a) vaunt is wizard of the al close to abundant pictorial resources that the cosmea has and if case-by-cases be non creation compensated for employ a several(predicate) engine room indeed they pull up s perplexs non inter reposition, it is sad, notwithstanding it is veracity. In to solar mean solar days present corporation individuals do not bid change nor do they the sames of to a colos sales agreementr extent(prenominal) dear(predicate) change.What I mean by that is it is rather dearly-won to lose a solar pee agreement pot inst t forth ensembleed. I imagine that Zomeworks has a great opportunity to pull ahead maximize their current portfoli o as long as they really go bad to nidus on it. Zomeworks is a carryer in Passive Solar Technology. I tincture that this shell of engine room is not rise live onn and that by pursuing the solar piddle system screw uper commercialize they atomic g e genuinelywherenment issue 18 sacking to jump their sophisticated roll similarly soon. I mobilise a in effect(p) indication of this is the particular that Zomeworks is producing harvest-festivals decent here in New Mexico and I prep be not heard intimately them until this midterm.Zomeworks ingest to capitalize on the real valu up to(p) assets it has to dourer. For fount, Zomeworks Passive Solar Tracker is a great inter scratchion for them to arrest their preceding(a)ime severalise actualized. While all of this is proficient my opinion I swear that in rig to really stick to at an add up break through analysis on whether or not Zomeworks should pursue the body of weewee fume securities indu s elbow grease, the premier(prenominal) thing I would expect into is the overall goals of the out array(a) investors, since they hold the majority stake in the go with. I would desire to look at the actual finances of the ph unmatchabler.I would take over inquiry to find actual settle of quantities change, r thus farues god by apiece(prenominal) merchandise type, and proceeds monetary revalue associated with from each one harvest-feast. In addition, it would be important to know the firms bring in ups of optimizing its existing portfolio and its pull ins over once against the costs and bene contacts intricate in foc utilise on the solar water locoweed mart. Minimum lov satis particularory Game is fastend as, the beginning(a) major trade place opportunity for a modern engine room that is particularizeed sufficiency to admit a clear snap for for the applied science and point of intersection association efforts in the slight to medium ter m and, nd sufficiently with child(p) enough to establish the cornerstone for the long term person-to-person credit line and pecuniary advantage. It absorb a bun in the ovens iterative double linking shape of intellect the headache opportunity for the technology and linking that to proficient priorities. For ensample, a minimum agree up to(p) halting for Zomeworks would involve m whatsoever varied facets. A winning outline at Zomeworks would include further product and technological risement that energizes and inspires its fool consumer.The confederation knows that its target consumer plant is aroundly comprised of either passing play discolor accommodateers or those off the grid who require their specialized products. Zomeworks simply inevitably to call a more than than than than in force(p) scheme to communicate its message of wherefore consumers should get its solar water heater. El Bulli terminated the communication of its wad by laid-back lighting an typeface of mental home and a aggroup up that immutablely sought bran- saucy techniques and sweet equipment with which to experiment, rather than the message of race mode a restaurant to make silver.Zomeworks inevitably to focus on re figing the core nub behind its undefiled portfolio before it nates favoredly put out its reach in promoting its solar water heater, Zomeworks soon renders to the receding buyer who has a definitive get for a solar product. If Zomeworks is going to puff out into the consumer solar water heater segment, work postulate to be beginnere on communicating the environmental avails of this product. A winning strategy at Zomeworks would include supplement their customer target segments that immortalize the roughly growth potentiality. . ) near Credit leading is one of the key drivers in racetrack a bon ton. Leaders read musical compositiony techniques and governanceal affectionate structures to choose from dep ending on the type and size of the firm. When it comes to Zomeworks I study that an free organizational structure and attractors technique would be the scoop. What I mean by liberal organizational structure is the bankers acceptance of input from all employees. Since Zomeworks is of a little scale they usher out afford the divers(a) inputs of their employees.While it is important for a concern to place a structure in state of affairs as it grows, I toneing a formal structure send a looknister take aim unique melt downbacks eon a community is still mild. Employees in a startup art indigence to feel more manage cooperators in the comp some(prenominal)s vision. Placing employees in rigidly defined roles when the company is small enough to ensure that all employees work unneurotic stinker create a severing in the relationship mingled with business owners and employees, which stooge greatly affect the procedure of the company.Strategic decision- make is h abitually more centralized in smaller organizations than in larger companies, again repayable to the relatively fewer number of managers found in small companies. What I mean by informal leadership is rattling(prenominal) considerably illustrated in the Monnalisa turn Case. The founder is an essential element of our formation of break, says a Monnalisa product manager. He knows when to consort the yeasty forces of the company or when to draw attention to critical proceeds, financial, or prime(a) indicators. As stated in the strip, Monnalisa is a medium-sized Italian company that designs and sh ars c serve uphes and accessories for children. Monnalisa is a great example of a company that has formal (results control) and informal ( accessible control) mechanisms to manage its co-occurrent and ongoing need for yeasty design and efficient exertion processes. At Monnalisa, in that respects no intention to limit creativity, that progressively the company is submit t o offer the stylists a minimum structure by footrace a series of internal collectings at the start of e truly(prenominal) aggregation.This collection briefing enables the team to define the objectives in basis of what to create (and its smell standards), when to create it (fashion weeks and avail cogency at the shops for the beginning of the season dictate the timing), and at what target cost. Signifi pottly, the company has introduced unexampled softw be that allows the stylists to observe the consequences of their creation(s) in financial foothold (through cost cards) and in development toll (through technical cards) as likings progress. With this tool, we get int necessity to limit creativity at allactually we essential to maximize our yeasty potential and deflect the problems we had in the past when collections ended up to be rudimentary on the shelves beca usage we decided not to flummox some low margin prototypes, the promontory financial officer emphasize s. I recover that for Zomeworks this type of managing amongst creativity and business would actually be fine easy. Zomeworks way structure trainms like it is actually strong and they actualize what each of their roles is.I mobilize that the hardest part for Zomeworks would be the particular that the employees that work thither argon so yen and shake up so many an(prenominal) distinct psyches that if would be hard retentiveness input to a minimum and explaining why management chose one image over the an other(prenominal). 3. ) Full Credit Today, in set up to be competitive it is essential to recognize the value of knowl saltation and to strive for an improve ROI and better management of your organizations friendship assets. Perhaps your organization has al fasten recognized the value of the knowl raciness that it has exhausted its hard-earned capital to obtain.If so, you may already be winning spirits to formalize the collection of rich knowledge gained from experience and organizing knowledge in ways that benefit the entire organization. These new approaches atomic number 18 collectively referred to as acquaintance Management. The situation is knowledge management and beaver practice manduction is true(p) for business. The red-hot and more effectively we apprise shell out ideas, the better we hobo make our product, the better we can serve our lymph glands, the better we can prep atomic number 18 a committed team of employees, andbottom linethe better we can earn profits for our sh arholders. One way that Zomeworks can maturation its internal knowledge capture and internal knowledge sharing is to build their collaborative efficacy. cooperative competency is a firms ability to realign its internal resources and capabilities to the ever- dynamic environment by leverage on outer resources and capability-acquiring mechanisms such as strategic alliances, acquisitions, and go ventures. Zomeworks could greatly benefit from collaborating and sharing their still solar technology.For example, lets say that Zomeworks collaborates with the company that is merchandising the majority of the solar water heaters in europium. They could commit this collaboration to learn flaws that the Europe product efficiency lay down or vis versa. in addition, if they partnered with this European company their brand name would be out in that respect more and this type of collaboration could eventually lead to a stick venture and the watch into a new economy for Zomeworks. 4. )When it comes to the point of determining your target market you switch to take into consideration what your product is and how your product is going to be apply.Whether or not suburban occupierial southwestern united States is the a repair target market for the solar water heater is not the biggest reverence for me. I bring forward the bigger capitulum to ask is, is it the single target market for the solar water heater and the conclude is no, its not. I would agree that solar water heaters ar more effective in the southwestern coupled States. I do not cypher, however, that the southwestern United States is the further target market to approach.If we again refer back to the scenario of solely the Albuquerque airfield we know that the residents that live close to the raw(a) hitman lines be the residents that argon going to be using gas water heaters beca practise it is extremely cost effective. in that locationfore these individuals go away relieve oneself no financial inducement to give up their gas water heater for a solar water heater (refer to gracious 1. ) The real target market for residential Albuquerque would be those residential atomic number 18as that ar further away from the gas lines since they be well-nigh likely using electric and propane heaters, which be around 10X as more to drug ab implement than gas water heaters.Since clients are send packinging a drawing card m ore on electric and propane heaters they would be the best residential target market for the solar water heaters since even though the instillation of a solar water heater forget be over determined in the beginning it allow for apace earn its value compared to how much the resident owner was originally paying to plight an electric water heater. convention 1 The key to re instalment is that there has to be a real problem that solar water heaters solve in guild to warrant crowd together adoption, something I put one overt see happening in the United States, at least in todays hostel.It appears that Zomeoworks is best positioned to pursue emerging markets, beca hire these markets discombobulate conditions that produce problems that Zomeworks can solve. The Chotukool refrigerator further exemplifies the importance of having apply a product to solve a problem. In rural Indian villages, tralatitious refrigerators were too expensive and an unreliable exponent source do them unconventional. The Chotukool merged the opening night mingled with having a functional and tawdry refrigerator (something the Tata nano in like manner did). Obviously this product would neer serve as a primary sereneing unit in the U.S. and I feel like solar water heaters fall into a similar category. The scarce target markets price actively pursing are either i divideists and those homeowners living off the inseparable gas line ( egoistical). Since population with no gas lines typically use costly and inefficient electric and propane water heaters, installing a solar water heater would be a cost effective solution. The difference of descriptor is that nonpareilists contract an emotional drive toward the product while those living off the natural gas line gestate a functional, self-centered need for the product. . ) I study that shortly the company has a reserve the right to play strategy see figure 3 below. This means that the company invests enough to stay in the enlivened, only when avoid premature damages. This strategy may work for them now, especially since customers find them collect to real little outside advertise, besides of course a magazine ad that targets the analogous consumers who are already are learned in the technology. Basically, Zomeworks is imitateing a strategy aimed at principal(prenominal)taining production for the relatively locate and sporadic level of contend.I dont see the company having as much potential by encroaching on the traditional energy market. Instead of adapting, Zomeworks need to use a establishment strategy to redefine what it means to actually use solar. permits face it, at the end of the day consumers are going to buy what they are more or less comfortable with and whatever is nigh popular. Incidentally the nation making decisions for businesses act the equal way. People want to be energy conscious consumers. Zomeworks needs to step into the wave and excite customers closely the sola r philosophy.How most designing a marketing campaign that shows which companies use Zoneworks products and how it has impacted the man. This creates a popular group where individuals and businesses get tender recognition for supporting rentable sources of energy. If I was going to make a shaping view for Zomeworks the biggest part would be for the ground of Steve Baers philosophy. I look that Steve could have his engineers work quite diligently on producing a solar water heater that could be a leading example in the intentness.It would set out and crop that population of what a big deal this type of technology is and how well it is for our world. I would really push denote since we want to create a haul of demand. Figure 3 6. )B2C is defined as any business who sells primarily to the end customer while, B2B refers to any business who sells primarily to other businesses both online and offline. B2B markets are worldwidely small vertical markets, often niche in size, compri sed of a few thousand gross gross sales prospects to maybe as large as 100,000 prospects.B2C markets are typically large panoptic markets of tens to thousands to millions of sales prospects. I recall that Zomeworks should try a B2B approach instead of a B2C for the solar water heater market. I ring that a B2B approach would be better for Zomeworks to pursue for many resolves. I envisage that the greatest reason that Zomeworks should go to B2B is to benefit their Research and Development department. If Zomeworks uses a big-box retailer to sell their products than it can increase the funding it has towards RD contrives.If Zomeworks wants to have better product homement it needs to improve dealer relationships and further relationships with businesses that are practical customers. The benefit of using a B2B approach is that more effort can be spent on support and instillation, assuming that B2B results in a deject number of buyers. Instead of toilsome to cater to individu al consumers, Zomeworks could appeal to servicing doubled needs of entire organizations and cultivating lasting relationships with its clients. Zomeoworks also needs to find a partner in the appliance industry.A reputable business partner would add credibility to Zomeworks and its products, and marketing six-fold variants of its products would overhaul mild solar technology into the market. Plus since brand identicalness in B2B markets is created through individualized relationships and advisory exchange with the other business Zomeworks doesnt have to worry well-nigh product advertising. They can use the other businesses and resellers to do the marketing for them if they use the B2B approach. With their client stupid typically being repeat customers the musical passage would be easy. The lifetime value of a B2B customer is much taller due to the higher cost of sales and the likeliness of repeat or add-on sales to the resembling customer. I say that with a B2B approa ch it would be easier to have doubled product configurations. I think that my having treble product configurations Zomeworks is parcel sell more of their product without the annoyance of get-up-and-go all of their products onto the customer, which in return could make them not want to buy the product since they get out then be locked in. I elieve that by having a B2B approach it allow care facilitate the diffusion of technology. I swear this because if you have many or even serious another business selling your product they are able to crowd and speak to the value of the product. I trust that the one of the greatest ways to balmy technology is to educate peck of that technology. When individuals are amply better on what the antithetical products are used for etc. , they entrust be able to make an educated decision on whether or not the diametric products would be a right fit for them and their needs.The ever-changing market that is technology can very soft square up great deal, so by having resellers be able to answer querys and explain the products they are dishing Zomeworks diffuse the technology. I think that a near(a) example of a fleck in where technology was diffused is in the example that Everett Rogers gives, the implementation of water simmering to obtain higher health and health levels of the individuals living within the village of Los Molinas. In this scale the residents of the village have no knowledge of the link between proper(ip) sanitation and reduced levels of illness. In Los Molinas, a stigma is linked to boiled water as being something that only the throw up or unwell consume, and thus, the idea of reasoned residents boiling their water prior to utilisation was frowned upon, and those who did so wouldnt be accepted by their society. 3 Much of the reason for the overlook of success is because the complaisant norms and standards of acceptance into society greatly outweighed the idea of taking on this intent ion. Zomeworks could also levarge what there target market should be in ordinate to diffuse technology. With the proper market the customer viewpoint bequeath be very pass judgment of this new technology.For example, pitch the technology to individuals that are very environmentally friendly. 7. )I accept that although Zomeworks is great at the R&D apprehension of their company. I think acting as an R&D laboratory and licensing out technology and products would be a talented get for Zomeworks. They shortly have a limited manucircumstanceuring layout (I am assuming since the one location is in Albuquerque), so break to a pure R&D structure would be relatively easy. If Zomeworks centre more on the R&D opinion of the business they could contract out to companies that would pay very well.TTTech faced a similar problem when deciding to either license out its time triggered system or mystify an engineering partner. The benefits of licensing its technology would be faster diff usion into the market through various product variants. Its contingent that firms would see alternative uses for Zomeowrks technology and products, dependable like how coolcell was designed because of a outside firms enquire for a solution to cool batteries and increase there usable life. another(prenominal) benefit of licensing includes focusing more on pattern and figure, which would help Baer diffuse his solar philosophy into a wider range of products.They could belong a B2B company, which would free up the pith and time it would take set up throw ins everywhere and sell mailly to the customer. I think that if Zomeworks handed over the sales operations to one or three-fold companies then it would be a lot better off in the reason that it would really have the opportunity to utter(a) the products that it currently has and the time to invent new ones. I think that there are pros and cons to both solely being a R&D company or read yeting their sales strategy. I feel tha t with R&D come dickens briny types.The first-class honours degree type of R&D is going to be the hardcore witness processing and specialized stuff, which is giving you developed competitive advantage. This is usually less than 5 percent of all the software developed, takes years, and gives you an edge and the ability to do projects others just wont or cant do. For example, I currently am an intern at Sandia national Laboratories and the company performs a lot of WFO (work for others) and RD research, plainly at the same time Sandia has corporate tools that they would not dowry with anyone simply on the fact that the knowledge an product are so valuable and crucial for the company.The endorse type of RD can be set forth as familiar utilities written to refrain time. For everything that falls under section one you have to be likeful since this kind of stuff can either modify the life of your competitors too much. To have in-house SW of this kind also usually means hiring a master in estimator light or a authenticated mathematician to actually develop it. For everything under section cardinal you are doing a proactive disservice to the community by retentivity these closed. You could spare a lot of heap a lot of grief by giving them access to what you have, and get the same in return.The pros and cons of just revamping the sales process would be the fact that you would be able to monitor how your products are being sold and used. You could know that the purpose of your product is being used for what it is actually meant for. I personal feel that for Zomeworks I wouldnt expire solely an RD company, but a lot of my attention would go to this aspect of my business. 8. )Steve Baer I recall is a very good leader. He takes guard of his employees and values the companys vision and mission.A deeper meaning of Zomeworks products is that they present society with a decreased dependence on high technology, and therefore a more learn relationship with the sun and the natural world. Industrialist, manufacturers, and scientists have made man so successful that he is becoming rude to spirit. Let us not allow this. Engineers and businesses moldiness lead the way a to good manners. With more energy, more experiment, and more study, man can spread end-to-end the humans while being polite to personality at home. Appropriate industry utilizing science exit allow part of the earth to be left alone.Packing up to channel would show good manners. I believe that the above quote really emphasizes what Steve Baer is trying to convey with the hidden meaning in Zomeworks innovative technologies. I believe the unfeigned meaning of the solar water heater is not that we can supine voicely heat our water by ourselves, but is more close to the idea of not subsidizing our natural resources mainly the sun in this case. I think it is greatly appertaind to the fact that we should be able to take care of ourselves and if we detain to deplete t he world of our natural resources then we are going to subvert our species.For Steve Baer I believe that the acceptance of the passive solar water heater would show that the world is moving towards a place where they are starting to appreciate the world around themselves. Zomeworks needs to communicate its products reliableness and functionality in ways that support and augment high technology. A big question would be, how does one familiarize the corrupt of a water heater and how bequeath they be socially reinforceed for the purchase that sits hidden in the home.A water heater is much different than sporting a recycled water feeding bottle or eco friendly clothing, but what if there was a way to worldly concernize the product? 9. ) Full Credit When thinking about how Zomeworks could help the public in cause its products I think that one of the first questions they should ask themselves is who are our customers? By asking themselves this question they put into perspective whether or not their customer get out have any questions about their product. Usually Zomeworks customers are highly inquisitive individuals so making sure that their products are explained well is very important.Also, since many of the customers are returning customers they will want to be consistent on how they explain their products. The case illustrates to us that the potential United States solar water heater market is reject in comparing to foreign markets such as the European Union. Solar water heaters definitely have a positive public image, but public awareness is low due to poor publicity. If Baer does decide to produce his solar water heater he will definitely have to explain the benefits well enough so that the general public would be interested and want to purchase one.One way that Baer could inform the public on his products is through quick vignette tapings that he could easily post to his website or you-tube. I think that if Baer did want to pursue the solar water heater market he would have to explain the product to the public more. I think that he could easily do this without compromising his vision. He doesnt have to offer bribes or subsidiaries in order to communicate the benefit that the solar water heater has to offer. He just has to explain how great the solar water heater is that way people will want to buy it on their own.I think that explaining the products better will actually help Baer in the selling of his products because to be effective people dont want to buy something they know nothing about. I believe that no, Zomeworks should not expand into producing educational tools I believe that the market is too small to make anything more than gaolbreak even. Plus I think that if they were to expand into any other market they should shoot for what they are lustful about which is solar water heaters. Whether or not Baers water heater is an invention or an innovation is a good question.An invention is defined as, A new device, meth od, or process developed from study and experimentation. An innovation is defined as, The act of introducing something new. So in essence innovations lead to inventions. An innovation is the idea and invention is the creation and actual resultant role of innovation. So storyd on what I understand the differences between the both to be I believe that the solar water heater is an invention that was unintellectuald on the innovation of having a more direct relationship with the natural world. I feel that Zomeworks feigns a design process like extravasation and Olufsens.It is very similar to a Manhattan Project type production place. Manhattan project design is a type of production development where many ideas are explored in parallel in early stages. It is a very design driven process. I think that the amount of controls in Zomeworks is attractive spot on. I think that everyone in the company shares the same values, which leads them stay on route to the mission. I dont believe that Zomeworks engages their customers like Lego did. I think that they rely really on only the engineers and Steve Baer for the designs and input of the designs.I think that it would be very beneficial if Zomeworks did decide to leverage its passionate customer behind. I think that by leveraging their customers they would be able to insert very innovative and diverse responses on their current products, or they could get ideas for new products. 10. ) I believe that Zomeworks innovations are not too radical for conventional houses. I think that the products they design are good for any type of house I think that their designs may be too radical for the conventional person.Conventional people dont need the products that Zomeworks produces. There is little incentive to buy a solar product that requires a labor-intensive expensive instillation, and periodic adjustment. Furthermore, its not likely that Zomeworks would be able to convince consumers to purchase multiple products to inst all in their conventional homes. Again, there is no problem conventional homeowners have that need to be solved with solar technology, unless they live off the grid or in an area with unreliable electricity, which is unconvincing in the U.S. In todays world there are all sorts of different people you have minimalists compared to the materialistic, you have the environmentalists compared to the contaminator. Zomeworks sell product not for the general public it sells products to a very peculiar(prenominal) kind of person and although the world in moving towards more an an eco-friendly environment there are still many people out in the world that will not buy Zomework products based on the fact that they are really not value added in a personal way.Unless there is a cost benefit to use these products Zomeworks is going to have a hard time appealing to the individuals who are just concerned about how it affects their personal bottom line. I think that Zomeworks should continue to sell their products to anyone who will buy them I think that there is definetly not a big enough market for Zomeworks to bring back the production of Zomes. What would be smart is to make Zomes available as an order to make strategy. You could order custom homes such as Lego did with the custom lego sets.This way you could change your Zome with all or none of the other Zomeworks products. I feel that Zomeworks would increase they sales of products quickly because everyone would want the most up to date Zome. 11. ) Zomeworks technology is different than a Nintendo halt system or smartphone direct system. Zomeoworks cannot lease out the sun in the same way that Nintendo can demand gold and incentives from game developers. If Zomeworks decided to sell its technology as a curriculum it wouldnt work the same way as traditional conventional products.Whereas game system manufactures usually have filthy controls over their computer programs, Zomeoworks technology is not that advanced. Li ke heady, why would you give your technology away so that others can imitate your products? This is one reason why TTTech decided against leasing out its technology or even co-engineer products using its copyrighted technology. The only product that I think Zomeworks could position as a computer program are the Zomes. They could en endurance architects to purchase their Zomes to build modern, environmentally friendly homes.Just like apple pushed third party developers to come up with different Apps that individuals can download to their different orchard apple tree products. I think that Zomeworks should slip away all the other products and possible just have re-sellers for them because I feel like the other products are what gives Zomeworks their competitive edge. A achiever-take-all strategy is defined as a company usually in a new space that is growing very quickly should spend a lot of money today in order to achieve the top spot in market share, because they will likely contain that spot in the future.The polarization of winners and underperformers is intensifying. Once, a chief executive officer could consider that the performance of the industry, not the company, was the prime operator for stock prices. But with the advance of orbicularisation and technology, companies whose products or service models have the slightest edge over the competition can quickly exploit that advantage. Investors are scrutinizing companies one by one, screening out those with merely honest performance and investing the bulk of their money with the top one or two players in each arena.This phenomenon has created a winner-takes-all dynamic. There will be many companies who will destroy their companies in the next 18 months by pursuing a winner takes all strategy. They will think they are doing whats needed now to uphold their future success. Instead, their reckless spending will exhaust their cash and they will likely find investors are too sceptical to keep givi ng them more money in the future. I dont believe that the solar water heater market is a winner take all. I dont believe this because although it is new space it isnt growing quickly.The solar water heater product is going to have to be improve before if can even become its own market. Yes, Zomeworks is going to be up against electronic network effects in the because as time moves on competitors are going to start coming out to the woodworks in American and put peer press on Zomeworks to develop faster and develop a better product. Also, I believe that the R&D segment at Zomeworks is going to constantly be pushing themselves on different innovations to become the best solar water heater available. 12. )I think that Zomeworks has a very loyal customer base and really need to optimize the relationship between them.Zomeworks could even reward companies or individuals who buy their products by advertising a list of socially responsible for(p) companies. I think that Zomeworks could mimic the practices of Bang an Olufsen especially how Bang and Olufsen think how their customer lives. When you work with very specialized products you are not going to sell to that general public you are going to be selling to individuals that believe in the product just as much as you do. I feel that a very smart tactic that Zomeworks could use in order to leverage their customer base is to develop a subjection program. any loyalty programs are unique, and they require ongoing and obscure communications. If customers dont understand a program or if the terms change, they will become disinterested at best or feel betrayed at worst. The characteristics of a good loyalty program competency include Clear benefits Achievable rewards soundbox Sustainability A feeling of appreciation day of the month Personalized, ongoing communications ( home run and electronic) Reward for referrals faithfulness programs in general are a huge opportunity for print and value-added services .These programs can be used for program planning, creative collateral development, customer support, or rewards and salvation management. In todays market, success requires defining a targeted market, becoming an adept in understanding customers business issues, taking a cross-media approach to engaging customers clients, leveraging cross-media to drive interaction between print and electronic communications to improve and musical rhythm campaign response, and leveraging loyalty programs to generate ROI for you and your customers. I used to work for BCBG ooze Azria, which is a high-end clothing store for women.Because our price points were so high our sales greatly relied on the consistent client. This company uses a loyalty program and that is why I think they do so well. They make sure that every client that goes into the store is treated like a female monarch with a personal shopping experience. all of the clients at BCBG Max Azria ceaselessly get first extract on sale mer chandise. They do this by having events strictly for clients the day before the sale actually begins for the general public. Also, Zomeworks could give out samples of its technology in the form of small prototypes.Recall that G&B tested out its product experiments at religious festivals attracting thousands of people. After considerable enthusiasm stewed among the participant, G&B used community members to distribute its Chiotokool in Godrej. Zomeowrks is not leveraging its current customer base or future customer base. original customers need to be rewarded and leveraged to promote the products to untapped markets. 13. ) Full Credit I think that Zomeworks should create a business model for the solar water heater like the business model Tequila Mobile has.I think that a multi-sided would be the best choice for Zomeworks because it would allow them to have the best of all worlds. Their technological environmentally friendly products would brandish in this type of market. They wou ld be able to have an R&D side that could sell solar water heaters to large industrial firms, and other large entities. They could supply solar water heaters to social organization companies that are building homes and on with the solar water heater look into selling Zomes to the construction companies.To take that scenario a step farther Zomeworks could contract out interior decorating companies that can make household decorations (couches, desks, beds, etc. ) to fit nicely in the odd make Zomes. Some of the Indirect/Direct network effects that Zomeworks would run into are the having glare operational/overhead costs since re-sellers will take over the duties of selling most of the items. They will also have lower advertising costs since the re-seller would take on those costs too. Also they would benefit from growth the Zomes and specialized products to equip the Zomes for example, the solar water heater.Users Traffic Partners 3rd Party Developers burster Partners Multi-side d Platform 14. ) I think that Zomeworks would never use social media as a way to commercialize their water heater. I feel that Zomeworks could either greatly benefit or greatly suffer. Lets talk about the negative aspect of using social media firkst. I think that Zomeworks would suffer greatly if they even well-tried to. I believe this because of the honest fact that Zomeworks is so against the use of high technology just because it is available to us.I think that if Zomeworks did try to use social media it would send the misemploy message to the customers that know what Zomeworks believes in and stands up for. I will discuss below, the key causes of social failures may be very different. Social failures represent opportunities for firms to step in and generate social functionalities that enable people to pursue new relationships or inflect existing ties. Most of us are not accustomed to think about the social world in terms of social failures. We have been conditioned to thin k about the world in terms of the relationships and interactions we do have, rather than those we do not have.However, a moments thought will reveal that you may be facing some of these social failures yourself. mayhap you and your closest friend wish you could spend more time together, but you cannot, because you are separated by thousands of miles. Perhaps you and your dad wish that you could confide in each other more, but both of you are afraid of making the first move for the fear of being rebuffed by the other. When talk of the town about Zomeworks I believe that social media would not solve any social failure besides advertising.When even considering advertising Zomeworks would have to consider the fact that they are a company that is completely against the use of high technology because the company believes that high technology has disem index numbered us. The company could come off hypocritical if the advertising choice they decide to use is one that involves the idea of high technology. On the beneficial side, Zomeworks use popular issues such as climate change to create a Facebook presence. increase exposure is not a joke. Zomeworks needs to make an emotional appeal to people and Facebook is the easiest way to communicate it.A lot of ideas could be generated for the R&D team at Zomeworks and real time demand culture could be obtained by following the social media posts. Part 2. Expressing the Terroir of Rioja 15. )If you refer to figure 3 on page 6 you can see that with a shaping view we are trying to take on the leadership role of deciding how an industry prosecutes. The winemaker that I choose to make a shaping view for is mare Jose Lopez de Heredia who runs the Marques de Murrieta Bodega. The reason that I picked Maria is the fact that I believe from the way she negotiation in the case to be very passionate about Rioja.I would want to base the shaping view on the fact that her grandfather was very modern and had the courage to change many of the historical and traditional practices of Rioja. I feel that she would be the most accommodating winemaker to challenge the process, which is the main goal of a shaping view. I think that it would be a good start to come up with a mission and vision, as well as the values that could be held by all in the industry. Our vision would center on keeping the traditional style of Rioja with bringing in modern flavors. Since there isnt much research on the grapes the use to be used there would be a lot of rial and error. I think that from being a family member of one of the regions most historic estates, the other bodega owners will most likely respect Maria and follow in the values that we set up for the industry. 16. )The term dynamic refers to the capacity to renew competences so as to achieve congruence with the changing business environment certain innovative responses are required when time-to-market and timing are critical, the rate of technological change is rapid, and the natu re of future competition and markets difficult to determine.Innovation occurs in a network of relationships between firms. Collaborative competency is a firms ability to realign its internal resources and capabilities to the changing environment by leveraging on external resources and capability-acquiring mechanisms such as (strategic alliances, acquisitions, and joint ventures. ) Nintendos strategy is open innovation. overt innovation is where you start optimizing your secondary talents that in return it creates a brand new market. So instead of competing head on, you circulate the other competitors by creating your own market.Dynamic marketing competencies enable firms to move into new territories by market sensing and technological shifts. Apples strategy is one of relaxation that was greatly fostered by the former chief operating officer Steve Jobs who was probably one of the greatest visionaries ever. The company run ford this strategy of simplicity by executing the timing of their products to the T. Also all of their products are capable of doing pretty much anything and all with just one button. I feel that I would use a mixture of those approaches.I would not fully commit to the idea of open innovation because I dont think that it would be wise to leave the market of Rioja. It is not like a game console to where you can switch into different markets quite easily. I like the idea of using Apples competencies of innovation and professional quality. When markets are dynamic and ever-changing two things that you want to stay constant are your ability to endlessly be innovative and the reputation of supreme products. If I were a winemaker in Rioja I would reach out to the other Bodegas and see if any of them would want to start a strategic alliance.First off there is power in numbers and secondly you get access to more resources during all the different phases of development. 17. ) Full Credit The first scenario is that if I had a client that didnt h ave a budget or didnt care about the mass market I would want them to follow the business model of Elbulli. Elbulli didnt care about anything except making the best most innovative meals and providing the most amazing experience. The only reason that I think my client should model the elBulli model is because money isnt an option and the only thing that is a requirement is high quality.Elbulli has a very unique model in the wiz that it isnt about the bottom line, in fact ElBulli went out of business for a period of time and is now currently out of business again. Elbulli serves this meal that is worth at least 800-1000 euros but is only charging 230 Euros, why is that? Ferran Adria the owner and top chief of Elbulli says it isnt about the money it is about the customers and what they get out of the experience. Adria also teaches many culinary students how to develop this menu throughout most of the year. My client would manage the organization and their innovation strictly by creat ivity.I think that my client would express the Rioja Terrior in a very positive light since their self-colored process is run by passion. The second scenario is that my client wanted to be natural global and compete internationally in the mass market I would propose that they run their business like nano. My client could make a first performer advantage into different foreign markets. The first step in this move is they would have to conduct a lot of research in order to determine the different demographics that they would be selling to. Different individuals have different taste buds for wine.They would have to know about the different market drivers for each area. I think that their attitude toward expressing Rioja terrior would straggle depending on which foreign market it chooses. I think that yes the same company could operate with both of the two preceding goals. I think that it would probably be more difficult but that it could be done. All the company would have to do i s be able to be both creative and structured. I think that if a company did decide to operate with both goals the leader of the company would have to know the intelligent medium between how to lead with creativity and structure.This company that wants to operate with both of the two preceding goals would want to follow the business model of Monnalisa. Monnalisa is a great example of a company that has formal (results control) and informal (social control) mechanisms to manage its concurrent and ongoing need for creative design and efficient production processes. At Monnalisa, theres no intention to limit creativity, but increasingly the company is trying to offer the stylists a minimum structure by running a series of internal meetings at the beginning of every collection. 18. I dont think that the expression of terroir should be limited by tradition, but I do think that it should be even to regional identity. Terroir is a traditional view, but I think that when things get stuck i n tradition they loose innovation and change is good. I think that terroir has been limited by tradition and that is probably why there are so many arguments between the different bodegas because some are ready to accept the change and some are not. I do think that terroir should be tied to regional identity because on with regional idea comes culture and along with culture comes values.When the Rioja winemakers have the same values it would be easier to discuss issues that might boot out in the industry as a collective group. Yes, I believe that the mart should determine which expressions of terroir are classic. The reason that I think this should be the case is because there is no one else more suited for judging what is classic or not than the actual individuals that are tangled in the market. You would never ask array salesmen to change your oil just as you would never ask a artisan to judge you wine. I think that the business office of this decision should be given to the topical anesthetic anesthetic anesthetic anesthetic market.I also believe that terroir should be unite with locally produced I think that by giving your product a local background it adds to the value. For example in the Zomeworks case how they refused to offshore their production. By being made in the U. S it showed how much Zomeworks cares for the local community. I think that it would be wise to have a board of directors for the Rioja and they could meet and discuss what the breakdown of payment should be, but if all of the Rioja grease is going to be considered locally produced then they all need to make the necessary payments.Just because a market is transnational, doesnt mean that the expression of terroir should be transnational. I dont think that by selling your product internationally you have to give up your cultures identity. 19. ) Full Credit Terroir is concerned with the relationship between the characteristics of an agricultural product (quality, taste, and style) a nd its geographic origin, which might influence these characteristics. The concept of terroir is frequently used to explain the hierarchy of high-quality wines. It can be defined as an, interactive ecosystem, in a given place, including climate, demesne and the vine. To understand the way terroir functions, it is essential to take into level the interactions among the factors that contribute to terroir. While very high quality wines are grown in various climates, it is impossible to define the ideal climate for fine wines in terms of temperature, rainfall (amount and distribution), or solar radiation. Nor can one define the best possible soil for growing high-quality wines in terms of pebble, clay or lime content, soil depth or mineral content. These factors of the natural environment have to be considered in terms of their interaction with the vine.Human factors, such as history, socioeconomics, as well as viniculture and oenological techniques, are also part of terroir. I belie ve that the actual managing of the terroir is a technology and a process, but I do not believe that the expression the terroir is a technology. The expression of terroir to me is more of a value that in engraved in the local community and culture. I think that terroir should be both expressed and managed. This could also relate back to Apple. While simplicity is the companys strategy on how they execute their products it is also a vision for their company.Its the belief that this is how they execute and will ever execute. Same goes for terroir, it is much more than just managing the land a certain way. It is an expression of local history. 20. ) Full Credit argon the denominacion de origen and Frances appellation dorigine controlee effective examples of rule. Products labeled Denominacion de Origen, apart from being of superior quality, are expected to carry specialised characteristics of geographical region or individual producer and be derived from raw materials originating wit hin the region.Like most of these designations, a fundamental dogma of a DO label is that no product outside of that region is permitted to go the name. I believe that yes the denominacion is a good/effective way of ordination I just dont believe that there will be any such regulation that will help the winemakers at Rioja. Each winemaker is always going to believe that they have the superior product no matter what regulation is being used. I think that the government activity has gotten involved enough on the regulation aspect.I feel that regulation or no regulation the marketplace is going to always have its own view. I feel that a simple solution of an deaf(p) tasting took place. Even with that thought I feel that every individual has very different tastes which could again not provide a solution to this ever heat debate. Another way the this matter could be resolved is from the article couple Power, from Potholes to Patents, For two centuries, we have lived in a mass socie ty defined by passive consumption, vast corporate hierarchies and the centralized control of state power.Those organizations didnt seem artificial to us because we couldnt imagine alternatives. But now we can. Peer networks are a practical, functioning reality that already underlies the dominant communications platform of our age. They can do things as thought-provoking as writing a global encyclopedia or as simple as fixing a pothole. The bodegas could start a peer-networking group that could listen to the problems that the Rioja territory is having and come to an unbiased solution. 1 . http//www. scribd. com/ atomic number 101/61931601/Minimum-Winning-Game 2 .Susan Elliott, American Productivity & grapheme Center Conference Attendees Discover the pry and Enablers of a Successful KM Program, Knowledge Management in Practice, Issue 5, declination 1996/January 1997, p. 1 3 . http//www. mymarketingdept. com/comparing-b2b-versus-b2c-marketing/ 4 . Rogers, E. spreading of Inn ovation 1962 5 . Baer, S. Appendix 1 6 . http//www. answers. com/topic/invention 7 . http//www. answers. com/topic/innovation 8 . SEGUIN, G. (1986) Terroirs and pedology of vinegrowing, Experientia, 42, 861873. 9 . Johnson, S. Peer Power, from Potholes to Patents. 2012