How advertising may shift purchases between firms and industries Dissertation

How advertising may shift purchases between firms and industries - Dissertation Example persuasive advertising was conceptualised to modify, alter and twist consumers’ tastes. It warps the information that consumers receive, sometimes confusing them or worse, misleading them, making it very hard for them to make informed choices. As it is, basic consumer theory is founded on utility functions, and utility itself is characterised as the satisfaction drawn from the ownership of consumption goods and services. These goods are essential as they gratify the needs and wants of the individual. These physical and psychological needs are known as â€Å"preferences,† and these are believed to be given and to change slowly over time. Persuasive advertising is aimed at affecting and modifying consumers’ preferences. Economic literature is equally divided on the informative or persuasive nature of advertising. Marshall calls it, constructive advertising that is, these are â€Å"measures designed to draw attention to opportunities for buying and selling† and combative advertising which, according to Marshall, involves social wastes. The conventional notion of advertising exemplified in the writings of Kaldor, Bain, Galbraith, and Comanor and Wilson is predisposed to a negative stance of its expediency. The whole contention is that advertising plays a role in bending consumer preferences, whereby consumers are convinced and influenced to buy products that are heavily promoted, in consequence, there exist the exploitation of market power by charging higher prices for branded products.

Assignment Essay Example | Topics and Well Written Essays - 1000 words

Assignment - Essay Example The AYP must also have its basis on assessments by the state, as well as one additional indicator of academic performance. The objectives also need to be set out with the aim of having all learners gaining at least a proficiency level in the next twelve years, i.e., by the 2013-2014 academic year (Olivert 43). The adequate yearly progress objective also need to be evaluated at the school level, with schools failing to meet the laid down objectives for two years in a row being marked for improvement. The AYP results for the mentioned special groups of children need to be reported as a separate entity, in order to determine whether the student groups were able to meet their objectives for AYP. In addition, at least ninety-five percent of every group needs to participate in these statewide assessments. Finally, states can aggregate their data for up to three years in their determination of AYP. It requires that the states provide for teachers who are highly qualified for all students. E very state also sets its specific standards as to what can be referred to as highly qualified teachers (Olivert 44). The act also requires that states set each of its students one challenging and high standard, although, the curriculum standards need to be applied to all students instead of having varying standards for various students in different areas of the state or other states all together. The Act requires that schools allow military recruiters get contacts for students unless the student does not want to grant access to these recruiters. States also regard this Act as an unfunded mandate because the Act’s main provision requires schools to give standardized tests for the entire state when the year ends (Olivert 69). If schools fail to show any significant improvement in these tests from one year to the subsequent year, they are asked to improve the quality of education that thy offer. This is through hiring highly qualified teachers and providing for private tutoring for the failing students. To continue being the recipients of federal assistance, the states will have to provide plans that show steps being taken to improve education quality in their schools. The Act mandates states to provide funds for the needed improvements and, thereafter, provide appropriate training for the teachers deemed as less qualified (Olivert 69). What are the federal rules regarding Medicaid? How is most Medicaid funding spent? How have states coped with rapid escalation in medical costs? In order to fulfill the statutory purpose of Medicaid in the provision of medical assistance to specific individuals and to participate in the program, all states are required to cover low-income core group individuals (Iritani 34). The minimum eligibility groups have expanded incrementally over time, especially to include pregnant women and children, disabled individuals, the elderly, and parents up to the income levels specified. Another rule requires that the ACA is inclusive of maintenance of effort requirement that keeps CHIP and Medicaid coverage stable until reform expands coverage. The federal government also requires that enrollees to be provided, with a core set of benefits that are mandatory and specific cost sharing protections in order to participate in this program. In addition, the states are largely in charge of determining provider payments within the limits of federal requirements. The federal government requires payments to be consistent with access, quality, economy,

Interdisciplinary Curriculum Unit Assignment Example | Topics and Well Written Essays - 2250 words

Interdisciplinary Curriculum Unit - Assignment Example enabled me to appreciate the interdependencies that exists between living organism on the universe and their importance in the environment in which we live. This study has enabled the appreciation of the need to the adoption of certain lifestyles for healthy living conditions for living organisms. I am motivated by the enormous knowledge that I have gathered in the course of my research work. During this process I managed to learn more about the living organisms’ interrelationships and their duties in the environmental sustainability (Anderson, 2001). I acquired much important knowledge on the study of human body particularly the cell membrane and its components. However, my research work did not cover the entirety of the human body organs and their functions and as such; I intend to carry on with my research on that section of study. As a teacher, I believe that such firsthand information will impact positively in my career as a biology teacher. This will enable me to impact my students with analytical skills useful in the study of biology. This study has enabled me to acquire the knowledge of making materials more salient. This has helped to create opportunities for research at an appropriate level which will help me teach on research more competently. With this experience, I managed to adopt and create a molecular evolution lab for teaching the DNA sequential data (Benjamin, 2002). This study has also enabled the integration to parallel disciplines associated with independent learning like reading literature, data evaluation and concepts, logic associated with trouble shooting, and synthesis of conclusions. This has enabled the development in key areas interrelated to the study such as the literature in science and use of mathematical models in the analysis of findings, as well as history through the inquiry (Benjamin, 2002). The subject matter in this integrated curriculum unit will enable in the development of professionals in the field of science. These

Numerical Precision Research Paper Example | Topics and Well Written Essays - 1250 words

Numerical Precision - Research Paper Example In order to be concerned with the right resulting solution, Goldberg (1991) asserts that we must consider the memory and the running time of the computer. This issue is further worsened because a lot of computer algorithms add approximations to house discrete computer. Goldberg (1991) adds that Java uses a small unit of IEEE 754 binary floating point standard to signify floating point numbers and explain the results of arithmetic operations. He says that a float is signified by 32 bits and that each mixture of possible bits signify an actual number, meaning that 232 possible real figures can be signified even though there are a lot of markedly actual numbers. IEEE standards do use the inner picture same as scientific code but in binary rather than base 10. This shelters a range from +/-1.40129846432481707e-45 to around +/-3.40282346638528860e+3 and with about 6 or 7 important decimal digits, plus or minus infinity as well as not a number. The number contains ‘s’ denoting plus or minus, 8 bits for advocate ’e’ and then 23 bits for a mantissa ’M.’ Goldberg (1991) adds that the decimal number is represented by the formula given as, (-1)s * m * 2(e-127) , Where; Sign bit ‘s’ (bit 31), Exponent field ‘e’ (bits 30 - 23) and, Mantissa ‘m’ (22 - 0). Floating-point arithmetic is the famous method of representing real figures in the contemporary computers. Faking an immeasurable, real figures with the machine figures is not a job that is forthright, negotiations that are a bit ingenious must be found amid correctness, swiftness, the ease of using it, lively range as well as application and memory. I therefore argue that floating-point arithmetic along well chosen precision, radix or any other limit is a very good negotiation for a lot of numerical implementations. Good memory performance of CPUs is mostly around the locality of the orientation and this is the same with the GPUs though with se veral significant alterations. The figure below shows a comparison of memory performance of the GPU and CPU. Buck (2005) argues that it is the role of cache that gives the difference between the performance in memory of a GPU and that of a CPU. He adds that the cache in the GPU hurries filtering of surface and therefore they need to be so big as the size of the sieve kernel for the surface sampler hat is a little it tiny and being seeded computation. On he other hand, Buck (2005) vows that the GPU cache formats are enhanced for two sizes and are not wanted. This unlike to the Pentium 4 caches that works at a great clock rate with megabytes of statistics. Moreover, he Pentium 4 cache has the ability to read as well as written memory operations unlike GPU cache for read-only surface statistics. Binary Code Decimal is an example of binary indoctrination of decimal figures where every decimal factor is denoted by a secure number of bits, it is always four to eight. The main asset of Bin ary Coded Decimal is a more perfect picture and rounding of decimal units and make it informal for human-readable picture. It with an advantage that one decimal numeral can be signified by the use of

Cost Benefit Analysis Essay Example | Topics and Well Written Essays - 9000 words

Cost Benefit Analysis - Essay Example [Refer to Appendix B] It was found, by the 1999 survey statistics in a table entitled "Extent of Flame Damage by Major Property Use, 1999, Structure Fire Reported to U.S. Fire Department" that in just the area of residential properties of only one and two family dwelling houses that: Table 6.2:Loss per Fire in One and Two-Family Dwellings, by Extent of Flame Damage Annual Average of 1989-1998 Structure Fire Reported to U.S. Fire Department [National estimates based on NFIRS and NFPA Survey] These are fires reported to the U S. municipal department and therefore exclude fire reported only to Federal or state agencies or industrial fire brigades. Fire in which the extent of flame damage was unknown or not reported have been allocated proportionately among fires with known extent of flame damage. Property damage figures have not been adjusted for inflation. Fires are rounded to the nearest ten and property damage is rounded to nearest hundred dollars. Sums may not equal total due rounding errors. There are defin There are definite cost benefits for properties that can be as a direct result of fire sprinkler installation, but, what is the cost benefit analysis with respect to saving lives The NFPA has kept statistics on large loss-of-life incidents for the last decade and has found that: NFPA has no record of a fire killing more than two people in a completely sprinklered building where the system was properly operating, except in an explosion or flash fire or where industrial fire brigade members or employees were killed during fire suppression operations. (NFPA, 2003) The following table shows that figure in a clearer scale: Table 6.1: Estimated Reduction in 1999 Civilian Death per Thousand Fires Due to Sprinklers, in Property Classes [National estimates based on 1999 NFIRS and NFPA Survey] Date reported in Version 4.1 as sprinkler status unknown was converted to no-sprinkler. It was necessary to use pre-1999 data to estimate what fraction of the 1999 fires coded as non-sprinkler really were no sprinkler. The conversion of data reported in Version 4 converted all fire where sprinklers operated to other/unclassified. It was necessary to use pre-1999 data to estimate what fraction of the 1999 fires coded as other operation were really sprinkler operated. These are fire .reported to U S. municipal fire department and so exclude fire reported only to Federal or state agencies or industrial fire brigades. Fire statistics do not include proportional shares of fires with sprinkler status unknown or unreported. Fires are estimated to the nearest hundred. Sums may not equal total due rounding errors. Total includes fires in properties without high occupancy, such manufacturing and storage properties. The NIST (National Institute of

Operations and Logistics Management Essay Example | Topics and Well Written Essays - 4750 words

Operations and Logistics Management - Essay Example Supply chain gap analysis is explained in the essay to analyse the problems faced by Tesco regarding SCM. The operational issues and the business functions of Tesco are evaluated throughout the essay with regard to supply chain. It has been consequently observed from the essay that the effectiveness of the business largely depends on a strong SCM along with the productive relationship amid the partners. The businesses around the world are inclined towards strengthening their supply chain management (SCM) in order to attain greater competitive traction. Supply chain is the cohesive activity that brings not only the product in the market place but also generates satisfied customers. SCM domain covers a wide range of activities in the functional area. In other words, SCM includes all the activities that are associated from the procurement of the raw materials to the production and transportation of the finished good to the end customer. The business in order to be effective and successful in the marketplace uses the SCM model to eliminate the wastage of time and effort with the aim to deliver he finished goods in timely manner to the end customers. The major assumption behind incorporation of SCM model is based on the belief that the sooner the products reach the customer the sales of the business will increase. The supply chain includes various channels such as the manufacturing, ope rational, transportation, warehousing and then physical distribution of the products. Supply chain is established by the company to create value for the stakeholders by providing required value to customer in the right time at the right place. In this regard, it can be stated that Tesco is effective in the market with wide customer base due to its low price products which has materialised primarily owing to its strong SCM (Beamon, 1998). Tesco Plc is one of the leading global retailers with various retail stores serving millions of

Porter’s 5 Forces Essay Example for Free

Porter’s 5 Forces Essay The fast food industry is one which affects many lives in Canada. The following is a Porter’s 5 Force’s analysis that will determine how attractive this industry is as a whole. To determine the threat of new entrants, one must first consider the barriers to entry. Firstly, the start-up costs associated with the fast food industry are relatively minute. This acts as a low barrier to entry. In this industry, the top four companies account for 37.4% of the total revenue. Although that is not a percentage of mind-changing significance, a business entering this industry must be able to uniquely establish itself with product differentiation. That being said, it is believed that the industry concentration is relatively low. Accordingly, high barriers to entry arise from government regulations, specifically including health and food service as well as occupational health and safety issues, along with a high amounts of competition within the fast food industry. Overall, the barriers to entry can be determined as low resulting in a high threat of new entrants. Next is establishing the power of the buyer. The fast food industry has been impacted by the decreasing demand for fried food and subsequently the increase for healthy options. This change in consumer trends along with a high variety of fast food places to choose from assume high power of the buyer. Secondly, it has been determined that the products sold in the fast food industry are luxury goods goods that are purchased more-so when  economic times are â€Å"good†. In turn, when economic times are â€Å"rough,† consumers will choose to eat less fast food and more home cooking. Overall, the power of the buyer within the fast food industry is high. Thirdly, the threat of substitutes must be determined. Substitutes for the fast food industry include grocery stores (i.e., eating home cooked meals), full-service restaurants (both single and multiple location based businesses), catering companies, food trucks, bars and night clubs. Due to the fact that the fast food indus try consumes a large portion of the food market, it can be concluded that there is a medium threat of substitutes. Examining the bargaining power of suppliers, one can look at two different groups, (1) large companies and (2) small companies. Large companies within the fast food industry include dominant players such as McDonald’s, Subway and Yum! Brands. Due to the large size and demand of these companies, they are relatively dependent on those suppliers who can meet their needs. For these companies, the bargaining power of suppliers is high. However, all other smaller companies are faced with many different suppliers that can meet their demand needs. The smaller companies are faced with low bargaining power of suppliers. All in all, one finds the total bargaining power of suppliers to be at a medium level. Lastly comes the examination of industry rivalry. The three leading companies that take up 33.1% of the market share include McDonald’s, Subway and Yum! Brands. Furthermore, within the market, the total number of companies is forecast to increase on average 1.5% per year to 17,039 in 2019. Overall, the dominant players along with the size of the industry lead to high industry rivalry. Based on the previous analysis and using a scale of 0-10 (0 being very unattractive and 10 being very attractive), the following scores can be determined: Threat of New Entrants = 3, Power of the Buyer = 4, Threat of Substitutes = 6, Bargaining Power of Suppliers = 5 and Industry Rivalry = 3. With an average score of 4.2, it is determined that the fast food industry is of medium attractiveness.